Conduit is in fact acquiring another Israeli startup, Wibiya, which is famous in the Web app publishing and distribution category and they added that the deal could close as soon as next Monday or Tuesday, according to solid sources close to the company, who are familiar with the negotiations. The transaction hasn’t been signed off yet and the deal could still fall through, although multiple sources suggests that the acquisition will close soon.
The purchase price will be approximately $45 million, which means the deal would give a good return to both Wibiya’s founders and investors, who have invested about $2.6 million into this company. Primera Capital, Yossi Vardi, Oded Vardi and Jeff Pulver are the main investors to Wibiya. If the acquisition closes, all 17 Wibiya employees are expected to join Conduit.
What is Wibiya? Wibiya enables publishers to add a social layer to their websites, rendering said sites interactive, free of charge, in order to grow their audience organically.
The Wibiya bar is an application platform, which anyone can install on their websites or blogs. The bar has many types of apps, which are helpful to boost the productivity and popularity of the websites. The Wibiya bar is both interactive and user friendly. The installing steps to the execution is easy and free. Within few minutes any webmasters can add the bar to their web properties. The Wibiya bar makes it possible to add exciting features to your site without any code or programming knowledge.
Wibiya currently partners with publishers of about 120,000 websites, many of which are small ones, although its customer base also includes the likes of TheStreet.com, Playboy.com and Glam.com. In total, Wibiya is said to reach 200 million unique users.
It is similar to what Conduit does, although Conduit is mostly known for its Web toolbars and web application marketplace. Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere, from Web browsers and Community Toolbars to mobile devices across all platforms. Publishers can distribute and exchange their apps directly, or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization beyond the boundaries of the publisher’s website. With Conduit, global brands including Major League Baseball, Time Warner Cable, Univision, Chelsea Football Club, Fox News, iVillage, Groupon, Travelocity, and TechCrunch are marketing themselves online – along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world.
you should point that Conduit does seem to do extremely well even though those numbers seem to be inflated: it has raised less than $10 million since its founding in 2005 and boasts about 250 employees today.
By the way, Last month Facebook acquired Israeli startup Snaptu for a good price. So, there are more chances for Israeli companies to be acquired by US companies.